GoDaddy Inc., a cloud platform dedicated to small independent ventures, has launched its new Website Builder. The new Website Builder combines mobile-optimized website capability with an integrated set of marketing and e-commerce tools to help local small businesses and entrepreneurs build an online presence.
To help SMBs capitalize on the high mobile adoption rate at 79% in Hong Kong, websites created on Website Builder are built fully responsive and give instant visual impact on phones, tablets and computers. The intuitive user interface helps people easily design a professional website in under an hour, even on a mobile phone.
With support for more than 1,500 business ideas or industries, from trades to real estate services to hairstylists, Hong Kong SMBs and entrepreneurs can simply type in their sector and Website Builder’s smart learning system produces a near-complete website, pre-filled with relevant sections and professional images optimized for a desktop computer and for mobile devices.
“GoDaddy’s new Website Builder marks an exciting new era of smart website creation and management for Hong Kong small businesses and entrepreneurs by giving them real control of their digital identities,” said Steven Aldrich, Chief Product Officer for GoDaddy. “This new approach is unique as it helps customers reach their audiences and drive real business results and customer insights, all from the convenience of their mobile phone.”
With the new Website Builder’s mobile editor, SMBs can easily build and update their websites on the go. Whether it’s customizing their site designs, uploading new photos from their phone or adding special events or holiday hours, customers can easily keep their site fresh - without downloading another mobile app.
GoDaddy's smart learning system surfaces insights and actions for Website Builder users to help them achieve their goals. For instance, upon logging in, customers receive engagement and activity updates and key ways to improve results in a dashboard view. Further advice for attaching their website to a social network will be shared with users to amplify their online presence and reach more audiences to help drive real results.
The new Website Builder with integrated marketing features enables small businesses to quickly improve their Google search rankings and help jumpstart email marketing campaigns. This means even those with no email marketing experience can powerfully engage with both existing and potential customers.
Social integration allows users to quickly get their business on Facebook using the information and photos from their website. The new Website Builder also links websites to Facebook, Twitter and other social media platforms.
“GoDaddy is passionate about empowering SMBs to create and manage their business online,” said Roger Chen, Vice President of Asia at GoDaddy. “Small businesses and entrepreneurs see a website as a crucial tool for driving awareness for a brand. Our new Website Builder is flexible, mobile friendly and easy to use to help Hong Kong small businesses create their digital presence themselves.”