Oracle has announced Oracle Content and Experience Cloud, a digital experience platform that enables organizations to manage and deliver content to any digital channel to drive effective engagement with customers, partners, and employees.
The cloud-based content hub allows organizations to easily create and distribute content in a meaningful way to improve brand engagement and customer growth and retention.
“Organizations are faced with a deluge of content,” said David Le Strat, senior director, product management, Oracle. “Oracle Content and Experience Cloud helps organizations develop, use, and distribute content in a meaningful way to deliver contextualized experiences, improve customer loyalty, and create brand advocates.”
“Renault Italy implemented CRUEL’s WONDER Marketing solution powered by Oracle Content and Experience Cloud in 2015 and 2016 and is now able to distribute marketing materials 90 percent faster and respond to its auto dealers 40 percent faster,” said Antonio Orefice, Business Account Manager, Renault Italia SPA.
Part of the Oracle Cloud Platform, Oracle Content and Experience Cloud delivers a single cloud-native platform for content production, management, and delivery across all lines of business. It provides unique capabilities to support a variety of business needs, from employee and customer engagement, to sales enablement and business development.
Key capabilities include:
- Content Collaboration: Easily collaborate on content internally and with external teams. Discuss, share, and annotate content with mobile access, anywhere, anytime.
- Centralized Content Hub: Utilize a single content hub to create, share, manage, and publish content to any channel, including business documents, digital assets, user-generated content, and web content.
- Consistent Omni-Channel Experience: Leverage rich APIs to deliver engaging experiences across any channels and put your business in charge with business-friendly tools.
- Enhanced Enterprise Applications with Content: Manage content from within your enterprise applications and enhance your application experience.
“In today’s digital economy, everyone expects to have a seamless experience across channels,” said Melissa Webster, program vice president, content and digital media technologies, IDC. “Enterprises need the ability to unlock content from existing systems, and drive native cloud content production to publish across any channels. This helps organizations deliver consistent omni-channel experiences for their customers and build brand advocates.”
The Oracle Content and Experience Cloud platform integrates with the Oracle Customer Experience Cloud Suite, an integrated suite of cloud applications that empower organizations to take a smarter approach to customer experience management and business transformation initiatives.
The Content and Experience Cloud also integrates with a number of Oracle Cloud Platform services, including Oracle Process Cloud, Oracle Mobile Cloud and Oracle Integration Cloud.