Charles & Keith, a leading fashion retailer in Asia Pacific, has deployed CyberSource's full suite of payment, fraud management and tokenization services for selected markets. With CyberSource's global payment gateway, Charles & Keith is able to process a wide range of international payments from multiple card issuers, as well as select alternative payment methods across various web and mobile channels, via one connection.
Since 2004, CharlesKeith.com has become a part of the business, providing shoppers in more than 40 countries with online shopping catalogues, exclusive products and the latest releases. Appreciating the value of a secure, seamless shopping experience, Charles & Keith implemented CyberSource Payment Tokenization to help ensure that their customers' sensitive payment information is safe and in turn, providing customers with peace of mind.
"Asia Pacific is one of the largest eCommerce market, and Charles & Keith aspires to provide shoppers with the ultimate shopping experience. This requires us to continue building trust among our customers. As an established global leader in the eCommerce payment management industry, CyberSource's holistic suite of payment and fraud management solutions enable us to optimize our entire payment process across the complete order lifecycle. As a result, we are able to simplify and streamline the customer journey, while ensuring that payment information and personal data are kept secured," Tse Ling Lau, Executive Director, Charles & Keith commented.
Recognizing that eCommerce fraud is on the rise, Charles & Keith utilizes the CyberSource Decision Manager to automate and streamline their fraud operations. CyberSource Decision Manager features the World's Largest Fraud Detection Radar, compiling insights from over 68 billion transactions processed annually by Visa and CyberSource, which is supplemented by over 260 real-time global validation tests.
As a result, Charles & Keith has been able to minimize fraud losses with enhanced accuracy that comes from more data, proprietary scoring algorithms and custom rules, while streamlining manual review with a case management dashboard.
"Today, when more than three-quarters of Asia Pacific customers abandon their digital shopping carts5, the importance of providing a seamless end-to-end online payment experience cannot be underestimated," said Chew Ann Wee, Senior Regional Director, Southeast Asia, CyberSource. "Security and convenience are two key pillars, to reduce the probability that customers choose to abandon their shopping carts at the payment stage. We are excited to work with Charles & Keith to optimize their payment and fraud management services, and enable a simple and secure online payment experience for their customers."