With the rise of smartphone usage in the region, we take a look at this infographic from IDC which highlights some of the latest trends amongst consumers. For example, 77% of consumers surveyed currently own a bigger screen sized smartphone, compared to their previous phone while 8% had bought a smaller sized phone.
A worrying trend for Samsung is that more than 50% of previous Samsung smartphone owners surveyed have switched to other brands, 33% of those switched are currently using an iPhone.
A smartwatch’s battery life and compatibility with the user’s existing phone were one of the top purchase criteria for consumers in Asia.
