LivePerson, Inc., a provider of online and mobile messaging solutions has announced the successful implementation of a Web Chat system with Singtel. The system lays the foundation for Singtel’s real-time engagement with its customers which are part of on-going efforts to better communicate with customers using next generation services.
Candy Chua, Singtel Vice President, Consumer Operation said: “As Singtel continually grows its suite of next-generation communications and digital services, we are also investing in new IT capabilities to support these services. We want to give customers a seamless and effortless experience when they look for information or transact with us. For example, with the LivePerson web chat, we can proactively reach out to customers to render timely support when they are surfing our website.”
The cloud-based chat solution allows Singtel to take advantage of predictive intelligent targeting and behavioural intent tools to enhance web assistance services and customers’ overall communication experience with Singtel.
Steven Fitzjohn, LivePerson’s APAC Regional Vice President said, “There is a gap between the way we choose to communicate with our friends and family-- mostly through digital and social channels, and the way brands communicate with us, which is predominantly through outmoded voice channels. Singtel is differentiating itself by taking action to bridge this gap. It is presenting customers with a channel that is familiar and simple to use, and offers customers a better experience overall.”