Nikkei Inc. has partnered with Krux, a data management platform, to deliver improved customer experience and increase the value of its digital advertising business.
Nikkei founded in 1876 based in Tokyo with a daily circulation of more than 3 million, is the largest comprehensive newspaper in the world focused on economic and industrial news. Nikkei attracts a highly educated, high-income audience of great value to leading global marketers.
With Krux, Nikkei will be able to bring together data from many sources to have a holistic view of its audience, including readers’ content preferences, usage patterns, and interactions with its publication. Nikkei will then build audience segments to deliver more valuable and engaging data-driven advertising products and packages to the many brand marketing partners it works with every day.
Krux helps publishers, marketers, and agencies build better brand experiences and increase revenue from commerce, content, and advertising operations. Krux that unifies, synthesizes, and activates data across all screens – from smartphones, PCs, connected TVs, gaming consoles, to wearable devices. The result is a complete, real-time view of user behaviour, empowering enterprises to deliver the right experience to the right screen at the right moment across multiple media and content channels.